De Beers - Relationships





Woman from 40’s:

Believes a man should wear the pants in the family.

Supports her husband’s decisions no matter what.

Thinks a successful marriage is based on a woman’s ability to bear children.


Every time she looks at her diamonds, she gets the same warm fuzzy feeling she had when her husband gave them to her.











Modern woman:

Borrows her husband’s shirts.


Supports her husband.


Thinks a successful marriage is based on a man’s and woman’s ability to bear each other.

Every time she looks at her diamonds, she gets the same warm fuzzy feeling she had when her husband gave them to her.

Relationships change.  A diamond is 
forever.