De Beers/Attitudes



Victorian woman:

Would never spend time alone with a man who isn’t her husband.

Spent years studying poise and music

Does needlepoint while the men smoke cigars and drink brandy.

Even in flannel bedclothes, diamonds make her feel like a lady.












Modern woman:

Lives with her boyfriend.


Earned an MBA in business.

Smokes cigars and drinks brandy.


Even when she’s wearing sweats, diamonds make her feel sexy.


Attitudes change.  A diamond is forever.